Changing perception, not the product

I love watching TED Talks.  Now with content that goes far beyond its original remit of Technology Entertainment and Design. This is one of my favourites…Rory Sutherland of Ogilvy gives a very entertaining, but poignant, talk on how advertising can ad(d) value to a product by changing perception rather than the product itself…not surprising from an ad man but with Eurostar, the potatoe and Shreddies…there are some funny cases to make the point. I like the way he also talks about how behaviours can be changed with a bit of lateral thinking (tackling speeding a particularly good example). It’s worth grabbing a cuppa and kicking back for the 16 minute watch…


One thought on “Changing perception, not the product

  1. Pingback: TED, Rory and the art of detail « Think Poubelle

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