Changing perception, not the product

I love watching TED Talks.  Now with content that goes far beyond its original remit of Technology Entertainment and Design. This is one of my favourites…Rory Sutherland of Ogilvy gives a very entertaining, but poignant, talk on how advertising can ad(d) value to a product by changing perception rather than the product itself…not surprising from an ad man but with Eurostar, the potatoe and Shreddies…there are some funny cases to make the point. I like the way he also talks about how behaviours can be changed with a bit of lateral thinking (tackling speeding a particularly good example). It’s worth grabbing a cuppa and kicking back for the 16 minute watch…

Advertisements

One thought on “Changing perception, not the product

  1. Pingback: TED, Rory and the art of detail « Think Poubelle

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s