World Cup 2010, Nike and arise Sir Wayne

Under 1 week to go until the World Cup in South Africa and football fever is starting to spread. Nike’s “Write the future” campaign is great. Capturing the nuances in games that can make the difference between glory and “we was robbed”. The commercial has been around for a few weeks now and it’s already received over 12million views on it’s YouTube channel. That’s not even including the tens and hundreds of thousands of views it’s had on other YouTube channels. Nike nicely capturing the emotion that is football. Excellent.

The World Cup will certainly be a roller-coaster ride for England fans. Let’s just hope the outcome warrants a visit to the Queen for our very own Wayne Rooney. Arise Sir Wayne….


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