Rory Sutherland of Ogilvy gives excellent talks. The latest one I’ve noticed is his talk in April this year. It follows nicely from his talk back in October 2009 about advertising’s ability to change perception while not touching the product. Relatively easy wins that don’t require as much effort and budget. The smallest things can have disproportionate outcomes. His example of the Virgin Atlantic Upperclass salt and pepper pots is excellent. It can take time to come up with even the simplest ideas, but that’s time well spent. Grab a cuppa and enjoy.