The web is far more socialable now than it has ever been (and as Sir Tim Berners- Lee had intended the web to be in the first place!) but there’s still a lot to be done.
As depicted in this rather funny video…If the online shopping experience was acted out in person.
This shows it’s still relatively early days for the consumer web. The likes of PayPal, Google Wallet, Facebook Connect and voice recognition (Google Voice, but especially Siri) give us an insight to what will be the norm by the end of the decade. All pointing towards a far more personable web.