Crowdsourcing and an ad agency

Our very own Havas, the global advertising and communications group, announced the acquisition of ad agency Victor & Spoils today. An agency built on crowdsourcing principles. So, an agency with a difference. They tap into a crowd of creative talent. Socially sourcing ideas to help the creative team answer the brief in the best possible way.

Social technology is amplifying the human desire to create and share to levels never seen before. A true revolution in our time. A social revolution if you will. What does this mean for ad agencies? Exciting times. Making sense of opinions, perceptions, ideas and data for brands is as important as it’s ever been. Excellent.

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