I was told about this video back in 2010, thanks to our agency’s use of Yammer (for those who’ve not heard of Yammer, it’s a social networking site for the enterprise recently purchased by Microsoft for $1.2 billion…a good move I reckon). It was posted in a conversation thread about employee motivation (we’ve a number of boffins who look at this for some of our clients).
A fine video. Well presented and certainly worth a watch. Good profit is connected with a great sense of purpose. No sticks or carrots required.