iPhone 5

The usual guessing game hoopla around the next iteration of Apple’s rather revolutionary phone has been followed by the now usual sighs of disappointment. But is a phone that looks totally different than its predecessor a revolutionary design? Well…no, not really.

OK, so it may feel like Apple’s launch videos are a tad hyperbolic at times, but that’s because they know what a phone means to us and have what I believe is great passion for their product.

It feels like Jony Ive has hand crafted every iPhone 5 out there. Such attention to detail and a product that is like a modern day piece of art. That’s why they are the premium product company they are.

Good video. Slick kit. I get mine on 25th September 🙂

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