Design for the user. Not the award.

User Experience (or UX as it’s also known!) can sometimes feel like a new thing. But user experiences are what make up life. Anything we interact with needs a good user experience if I lives are to me that much sweeter. ย So that incorporates far more than websites.

When you set aside ego and focus on the user, it all seems to click for the user. Excellent. ย That’s why I like this video. Another good TED Talk.

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