Design for the user. Not the award.

User Experience (or UX as it’s also known!) can sometimes feel like a new thing. But user experiences are what make up life. Anything we interact with needs a good user experience if I lives are to me that much sweeter.  So that incorporates far more than websites.

When you set aside ego and focus on the user, it all seems to click for the user. Excellent.  That’s why I like this video. Another good TED Talk.

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