I’m not a great fan of ads on TV…they interrupt my viewing pleasure and can forget to tell me how a product is relevant to my day-to-day. For someone who works in an agency, that’s a real bug bear of mine when I’m on the sofa.
This is why I don’t switch the channel when these splendid ads from Apple say hello.
It’s also another reminder how mobile technology is more fused into our lives now than it was even 3 years ago. Love it.