Switching off for the in-flight safety demonstration is always a problem for airlines. How on earth do you get seasoned travellers to drop stuff and listen up when a bunch of rather important safety talk is happening?
Virgin America rip up the rule book and do safety to great effect with this music video. Not only does it grab attention and make serious stuff fun, it gives Virgin a shed load of views on YouTube (over 187,000 and counting. Great safety video…great content marketing. All bang on brand too. Excellent.