#xmasjammies use social media to spread Xmas joy (and promote a business)

So you want to tell people about your busy 2013, spread some Christmas joy and how you’re going into business with your wife.

Penn Holderness (local network TV anchor) wanted to do this. And he has done it most splendidly. Take the cringe-worthy tradition of the annual family letter, a willingness to dance, a rather popular Will Smith tune and an understanding of what makes the web social and you have this excellent video.

Within a week there have been over 12 million views of their #xmasjammies video on YouTube. Greenroom Communications (story telling video production and digital marketing) have drank their own medicine in buckets. And they’ll be better off for doing so. Who doesn’t love Xmas Jammies? I love mine.

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