What do you want people to feel?
It’s a natural question to ask, but something that can be overlooked, in a world of brand and content overload. It’s a question, if answered properly, can truly help brands create value instead interruption and white noise.
I’m a big fan of Apple, so it was nice to see this great video from Apple during my Coursera MOOC: Content Strategy for Professionals.
Technology that understands what it wants people to feel has a reason to exist.
I think Apple do a great job thinking about how technology makes people feel and how it helps life. It’s about understanding there’s actually a person behind a click, tap or swipe. Good to know when brands are busy creating content that we hope people find compelling.