Tips from my social media wedding

Our social weddingI got married to the love of my life earlier this month and I really wanted to blog about it. But apartment moving, honeymoon planning and work has meant a super busy January.

Given my passion for social media, I just had to write about how I used social media platforms to capture our nuptials.

What a day. Everyone had told us that it would fly by (and it did). So we wanted to make sure everyone could help tell the story of our day. Not just rely on the usual wedding photograph album and video – which won’t be ready for another 8 weeks =O

Enter the social media wedding. A day of crowdsourced memories.

So here are my (tried and tested) tips on how to give your wedding a social media makeover:

1. Have a hashtag and give people more than one way to get involved

Right off the bat, we got social media into the most traditional forms of communication; the wedding invitation. We got our hashtag into the mix. We decided on #AusiliaChris our first names (keep it simple and memorable) so that anyone who used Twitter or Instagram could tweet and post thoughts and photos in the lead up to and throughout the day.

But not everyone uses Twitter and Instagram, so we used a rather splendid mobile app called WedPics. This meant people could take photos with their mobile device and upload them onto one place dedicated to the wedding.

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But not everyone uses a mobile to take photos (hey?!)….so we set up a Facebook Group so that people could upload photos from their cameras, onto their PCs.

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By giving people options you give more of your guest the tools to get involved.

2. Remind people how they can get involved and lead by example

We posted on the Facebook Group in the lead up to the wedding (updates info, questions…)…we tweeted and used our hashtag….we uploaded photos on WedPics in the lead up to the wedding….and we made sure that our dinner menu had clear info about the hashtag, wifi code and the WedPics app.

By keeping up the momentum across your social media platforms, your guests are encouraged to interact (with you and each other).

3. Get involved yourself

We were active on the Facebook Group in the lead up to the wedding. My beautiful bride regularly reminded people what was happening and there was a weather watch in the anxious days before the big day. And I took the plunge at the top of the aisle by taking a “waiting at the aisle seflie”…we even had a GoPro finding its way into the nooks and crannies of the wedding to get a real fly on the wall view into the wedding. I kept my phone close by for the odd sneaky snap.

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4. Enjoy the day

Ultimately, wedding social technology is only as good as the people at the wedding itself. So trust in all of the planning and enjoy the day. Our family and friends did us proud. And although the day did whizz by, we did manage to take time out together. We finished the day off, just the two of us, at the top of London (and for us, the top of the world).

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So what of the crowdsourced memories? Well, Facebook was the winner with WedPics a close second. Not surprising given the dominance of Facebook across generations. We’ve amassed over 250 photos and 30 videos so far, outside of our professional photos and video.

We found out too that our evening guests were able to follow the whole day so they felt part of the whole celebration. Also, friends and family who couldn’t make the long journey were able share the events of the day from start to finish.

Well played social media. Well played.

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