Happy 60 years since a mistyped telephone number in an advertisement resulted in NORAD (North American Areospace Defence Command) taking phone calls from kids wanting to know Santa’s whereabouts on Christmas Eve.
60 years on and NORAD continue doing a great job. They now have a solid social media real estate coupled with a track Santa mission control website that brings kids (big and small) into the magical world that is a busy night shift for The Big Man.
This is now as much a Christmas tradition as the mince pie and whiskey pit stop. Lovely to see technology take its rightful place in this tradition. Santa + storytelling + social media is such a great combo for the most magical time of the year.
Thanks for swinging by London, Santa. Happy Christmas! 🙂