Contagious advertising

Create an idea that has sharing at its heart. An idea that’s contagious. That’s what it’s all about, right?

This makes us lot in the ad industry part psychologist. To understand people is to create something that can’t fail to be shared.

I love this video. Anyone for a coffee?


Emoji takeover and the evolution of language? 😳 πŸ˜

Emojis…the smiley faced evolution of language?

Some may say it’s dumbing down an already dumbed down form of communication: text messages being abbreviated into a new language that older generations can’t get their head around. Surely we can take just a few seconds more to type how we feel? It’s the lazy bones generation.

I don’t think so. Visual communication is a big thing now that we have mobile phones. Photography (Snapchat, Instagram, Facebook, Twitter, WhatsApp) and video (Snapchat, Instagram, Facebook, Twitter, WhatsApp, Periscope, Meerkat, YouTube) help paint pictures worth a 1,000 words a pop.

Emojis are a lightweight, easy-peasy way of achieving this: bringing that all important context to text-based communication. Sometimes emojis just do the job better than words 😧

BETC understand this. That’s why they did this rather splendid take on how emojis are kind of a big thing now. Β πŸ”πŸŸ