Networks: They’re kind of a big deal (#socialnetworks = #socialmedia)

RSA Animate bring talks to life so beautifully. This time for Manuel Lima (Senior UX Designer for Microsoft’s Bing) and his talk about the power of networks and how they can help us understand an increasingly complex world.

Social networks, by their very definition, are powered by connections…networks of people. Without an appreciation of how social networks behave, we don’t understand how organisations are successful, how friendships mean so much, how mutual interests bring people together and how to put the social into social media.

The splendid boffins at the University of Cambridge started a Journal ofΒ Network ScienceΒ as they feel this is an exploding field that needs focus. A worthy cause as we have access to social data now more than ever. And it’s going to make Network Scientists of us all.