It’s Christmas Eve (already!) so it means NORAD are well into their annual tradition: Track Santa. It’s become a bit of a tradition for me and my family now for 4 years (mainly for the young ones, of course).
The story behind the relationship between NORAD (the North American Aerospace Defence Command) and Santa is a cute one. Now they have continued to capture the spirit of Christmas splendidly with social technology.
They have used Facebook, Twitter, Google+, YouTube and a website getting kids (big and small) into the Christmas spirit and keeping them posted on where Santa’s sleigh is on Christmas Eve. “Santa Cams” are dotted across the globe and allow NORAD to post updates and videos of Santa and his reindeer. This has brought a tradition to life, thanks to the social web.
OK, so NORAD is fortunate to have a link with the big man himself but this is a great example of how they have used technology to help raise awareness of some great work that so often goes unseen by the public.
So if you (sorry, I mean your kids/grandkids or nephews/nieces) want to Track Santa, this is is a good place to start.
I’m currently tracking the big man while watching mediocre Christmas Eve TV. Happy Christmas! 🙂