Life without a smart phone

Don’t get robbed of your smart phone.  Life will feel dumbed down without it.

So I was robbed a while back….leaving the office after a late one at work. On leaving the main entrance I got my phone out to message my girlfriend and a guy on a bicycle sneaked up onto the pavement behind me a swiped it from my hand. =O

So I ran after him, shouted a bunch of expletives at the so-and-so, quickly gave up running, phoned Vodafone to block my phone and contacted the police to get the necessaries to claim back on insurance.

Now Vodafone charge a ridiculous amount for insurance (surely they’re bending the rules in the same way the banks were with their dodgy payment protection plans) so I made sure my home content insurance covered stolen equipment up to the value of £1,000. Little did I realise that my lovely iPhone was covered by a standard “mobile phone” cover of £250. It’s an outdated approach; relevant in the days of feature phones but irrelevant in the age of the smart phone….pocket computers that have bigger value. Sort it out Paymentshield. Also Vodafone have been a bit if a shambles in the whole process: sending me three letters with the wrong information which ultimately kept me from buying a new phone for 3 weeks. When I wanted to complain they said the only way I could was via letter?! Pretty poor considering the business they’re in. “Power to you”…

It’s about time companies were more in tune with customer behaviour and needs in today’s world gone digital.

So I was without a smart phone and had to rely on a Blackberry Curve. The once-upon-a-time essential physical key pad feels irrelevant in a touchscreen world. The screen size is embarrassingly small. Emails require infinite scrolling and even if the internet was easily accessible – it’s not btw – the screen size means scrolling up and down left to right. Apps are clunky. In fact there is an overall, stuck-in-the-early-noughties feel to Blackberry.

So this resulted in me missing my iPhone over September far more than someone should of his technology.

Over The Top app messaging (e.g. What’s App and Couple) and Facebook keep me in touch with me and my. Twitter brings the relevant (and sometimes irrelevant) parts of the web to me, as does my lovely Zite and Google Currents apps.

My Pinterest enables me to scratch that artistic itch by pinning great looking parts of the web. My Instagram enables me to snap the architectural and poignant moments of my life. MapMyRun tracks my running (I’ve recently completed marathon number 8 in New York. My Nike Fuel Band app talks to the Nike Fuel Band on my wrist tracking my movements (it’s the coolest and cleverest pedometer out there at the moment).

My Google Now helps me find stuff nearby and Google Maps help me get from A to B. My EasyJet App helps me book tickets quick and puts my boarding pass in my pocket (nice work EasyJet). The old faithful web browser app helps me get access to any other part of the web that is relevant to my life.

The Audible App means I can listen to books. The camera helps me collect a bunch of memories that is the growing photo album of my life. Video even more so. My Gmail app keeps me busy on the move with emails from friends, family and business. My Calendar and To Do’s keeps my life in check (most of the time).

My iTunes filters out the busy noises of life and keeps me up and down when I need it. Oh and it makes calls (although I mainly do that through the Skype App).

It’s sad and exciting in equal measure that I missed my iPhone over September. But it gives me a very close and real reminder of how mobiles are having such an impact on our lives.

I’ve now had my iPhone (bought on eBay) for the past few weeks and I’m back on track. Although some part of me enjoyed reading books more than usual.

Technology for life…not for the sake of it

I’m not a great fan of ads on TV…they interrupt my viewing pleasure and can forget to tell me how a product is relevant to  my day-to-day. For someone who works in an agency, that’s a real bug bear of mine when I’m on the sofa.

This is why I don’t switch the channel when these splendid ads from Apple say hello.

It’s also another reminder how mobile technology is more fused into our lives now than it was even 3 years ago. Love it.

TV, TED Talks and a little perspective

I have Apple TV at home and it can be a welcome distraction from the TV schedule. I’m experiencing TV on demand more and more. The most recent example being when I spent a Saturday afternoon dipping into my TED Talks iPhone app and streamed a number of talks on to my TV (thank youApple for AirPlay!).

One of the talks was from who is becoming a TED legend (in my eyes anyway). Rory Sutherland of Ogilvy.

Focus on the psychology of life’s problems/opportunities as much as the economics and technology and you can achieve some great things. A way of thinking worth thinking about!

Santa’s social web on Christmas Eve

Santa Claus, Père Noël, Father Christmas, Saint Nicholas…the big man has been busy on the social web this December (check out my recent posts for other examples). There’s been plenty of chat on the Xmas www with “Merry Christmas” and “Santa” top trends on Twitter in the UK at the moment.

For all of the Coca-Cola ads, with Santa stealing the show (those “holidays are coming” ads seem to come around too quickly each year!), there is an online tradition currently in the making. NORAD Tracks Santa.

Since 1955, the North American Aerospace Defence Command used their radars to tell kids over the telephone where Santa and his sleigh was on the big night. Now, the social web has seen this spread on to Google Maps, Google Earth, Google+, YouTube, Facebook, Twitter and now Android and iPhone apps.

I first found out about NORAD Tracks Santa in December 2008 and have been popping online to check this out since…especially these past two years as my little niece gets to that age where the magic of Santa really comes alive (talking to her about Santa over Facebook is strange but a sign of things to come for families enjoying the traditions of Christmas).

This is one of the many moments that one realises technology is become more integrated with our day to day. And how social media can really help tell a great story, bring it alive and keep people engaged. NORAD are rather fortunate to have the big man and a big festive season to tap into but this is a great example of what social media is really about. People, not organisations.

NORAD Tracks Santa has been growing steadily with their YouTube Channel getting over 30,000,000 video views, a Facebook Page with over 930,000 “likes” and a Twitter feed with over 90,000 followers. And rising as the sun sets on Christmas Eve across the globe. Santa has done Paris…now for London…where my niece should be tucked up in bed rather than glued to the computer screen!

Happy Christmas!

Santa, his iPhone and an Elf named Siri

Santa is popping up across TVs and the web left right and centre as the big man and brands gear up for Christmas Day. With technology knick knacks ending up in people’s Christmas stockings more and more these days, it’s a wonder how Santa would use technology to make his life easier on the big night that is Christmas Eve. Well, Apple takes a guess. Even Santa is not immune to the Apple marketing engine. Watch out elves, you have the iPhone’s Siri to contend with now. Nonetheless, Siri proves to be a useful piece of technology for a rather busy individual.